Are You Storing Your Beauty Products Right? Read This!

Are You Storing Your Beauty Products Right? Read This!
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    Mar 18, 2020

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  • There would be no woman on earth who can say that she hasn’t used a single makeup or beauty product in her life because we all enjoy applying makeup and enhancing our features. With so many online shopping sites in Pakistan and retail outlets, it has become easier to be a makeup hoarder. However, most of us don’t pay that much attention to storing our beauty products the right way. Many women just put their prettier compacts in the vanity, lock their cleansers or shampoos in the bathroom and put the nail colors or lipsticks wherever they have used them last. Nevertheless, it has been proven that products, which are not properly stored can expire faster, depending on the formula that affects the way they work. 

    But you don’t have to panic, as we have got you covered. There are a lot of special formulas and products that eventually help to keep your makeup clean that you can find on any online stores in Pakistan. While the general thumb rule to save your makeup from getting bad or expired is to store it in dark places and most importantly, out of the reach of the sun. You can browse through the broad range of beauty products on in the makeup category to find the ones that best match your needs. 

    Moreover, it should be always kept in mind that the products aren’t meant to go directly into the sunlight because the very same thing happens to the products as well, as it happens to our skin – UV penetration. The free radicals can cause the products to change the colors, separate them and even make them become unstable. 

    Here are some best tips that will help you to keep your beauty products last longer without letting any damage to them. Keep on reading.


    For lotions that don’t have any active ingredients, you should not be that much worried about their storage. You can keep them on your dressers or even in the shower because both the places are a-okay. 

    If the lotion starts to get warm or even separate, it wouldn’t be that significant because you wouldn’t be dealing with something that is active. However, you should be concerned about the mold and the bacteria if you are leaving it in a damp area for a longer period of time. 

    A moisturizer that is formulated with SPF should definitely be stored in a dark place. The sunscreens are usually in an opaque bottle and it is because of the reason that they serve as UVA absorbers. Another reason to store such moisturizers in a dark place is that the SPF separates when exposed to heat. You would want the SPF to be uniform and if it’s not, then there would be holes and would provide free access to the UV rays onto the skin. 

    There are various ingredients in moisturizers such as green tea, retinol, and acids that are turned brown when exposed to the oxygen. If you have a moisturizer that includes natural oils then you should be concerned about the oils going bad, if not stored properly. 

    You can find the best moisturizers on various online shopping sites in Pakistan or a retail store to provide that moisture to boost to your skin. 

    Hair Products

    Shampoos, styling treatments, and conditioners are all good to be kept in the shower. In fact, it is the place where you would be storing them, anyway. You are already going to go through it so you wouldn’t have to worry about the shelf-life of the product. 

    However, if it is something you use occasionally as a treatment mask, it is better to store it somewhere in the closet or a drawer, away from the moisture and heat. It can affect the product’s emulsion and the formula. 

    Powdered Products

    Pigmented powdered products like blushes, foundations, face powders and eyeshadows the main aim is to prevent it from losing the color. 

    If you are putting it under the sun and it also has a clear container then there is a high chance you would risk it losing its colors over time. UV rays will damage the pigment. However, we understand that it is not practical to keep all the products in the bathroom, but let’s be honest because that is where all the beauty magic goes down. Even if you are putting them under the sink, in the drawer or even in a makeup bag then it will help you out in the long run. 

    Liquid Foundation

    Some of the tested facts from beauty bloggers includes refrigerating the liquid foundations as they tend to go bad at a slower rate. 

    However, if fridge preservation isn’t really your thing, you should store them in a drawer or a makeup bag. This will help the product to be saved from the breaking down prematurely. Another thing to keep in mind is to use a tightly sealed - airtight container. 

    You can look out for the best foundations on Farosh’ Beauty and Health section and choose the one that matches your skin and also offers a longer shelf life. 


    Perfumes are yet another product that has its own benefit of being stored in the fridge. Though the breakdown process will happen over time, the colder temperature will slow down the process. 

    Fragrances are fickle as they are made of up to 100 different tiny components and those components are very sensitive in nature. If you like the fragrance and you don’t want it to evaporate, it is recommended not to keep it in the bathroom, because mostly the bottles are clear and shouldn’t be kept in direct sunlight. 

    Makeup brushes

    Believe it or not, makeup brushes are one of the most neglected beauty products, despite their significant use. You have a broad range in terms of storing option when it comes to brushes, except to be keeping them out in the open. It will absorb the moisture, and since the moisture will be a breeding ground for bacteria, you would have to avoid that. Even if you are keeping them in the bathroom then you need to keep it in an airtight bag. You can check out different brush sets on, providing you good value for money. 

    Another thing that you should add in your brush care is to wash them on a regular basis. It is recommended that when you are done using the brushes then you should always clean them and store them in a clean place so that they don’t become a cause for breakouts or any other skin related issues, causing trouble.


    Now if you have ever left your lipstick or lipgloss out in the open under the direct sunlight, then you know the horror of it. The product will melt and become hot colorful lava in just no time. There isn’t quite a set rule for storing your lip products, however, it should be kept in mind that you don’t store it anywhere that has sunlight exposure. It will not just mess up with the texture of the lip color, but it will also change the color of it too. You can get high-quality lip colors of various brands on different online shops in Pakistan or retail outlets. 


    Many of us will be guilty as charged of using mascara despite it being in a bad shape. So, as long as you are keeping the mascara and most of the eye products in a tightly sealed container, you don’t have to worry about anything else. However, it should be kept in mind that mascara always have a shelf life and it will become dry and lose its shape after that specific amount of time. And no matter, how much you try you wouldn’t be able to increase its shelf life. 

    Nail Colors 

    It is also very true that nail polish is one of the most unstable product. The colors are eventually going to be changed and are going to get separated, no matter how and where you choose to store them. 

    It is one of the products where refrigerator storage could help, however, the problem then lies over here is the texture becoming thick. It will get thick to a point that you wouldn’t be able to use it any longer. However, it is recommended that you store the nail colors in a dark drawer. 

    Moreover, the shelf life of the nail colors also depends on the quality of the nail colors. When it comes to cheap and low-priced nail colors, the life of such products will be even less as compared to a high-quality product. Such nail colors also leave a yellow or orange stain on your nails that takes a lot of time to disappear completely. 

    For more skincare-related items. Click here 

    Final Thoughts

    Makeup products vary from brand to brand, and it is recommended that you should always select high-quality products as they come in direct contact with your skin and you shouldn’t take any risks. You can take a look at the wide range of quality makeup products on and not risk your skin while buying any cheap or low priced products that can result in various allergies, rash or breakouts.

    Happy makeup shopping! :)