If you want your website to be discovered by Google, then you have to ensure that you got all of the SEO strategies in place. SEO is the ideal marketing strategy for brands or companies that have restricted budgets. If you run a small business in 2023, then you must be familiar with SEO techniques and why it matters. However, like many other businesses, you might be faltering to achieve the no.1 goal, which is ranking on Google. Your website is nothing but your shop’s window display that attracts potential consumers and brings in conversions. As an entrepreneur, we are like three things, conversions, loyal customers, and potential leads. But believe it or not, each of these is connected with the other. To achieve these, you need to apply SEO strategies accurately. In short, it is a vicious circle. So, the question is what are some of the rules that you can follow to enhance your ranking on Google? Stick to the blog till the very end as it features some very helpful tips based on SEO for beginners.
Best SEO Techniques to Boost Website Ranking
SEO doesn’t need an introduction, it is a magic key that unlocks success for you, once you land on Google. If you are struggling to attain your goal, that means you have the old strategies in your pocket. This also means you need to update as in 2023, the rules have been slightly changed. Here are the top 5 factors that you should consider while aiming to gain a spot on the SERPS.
· Use target keywords with commercial intent
· Enhance your website’s loading speed
· Produce linkable resources
· Benefit from Site links
· Improve dwell time
Use Target Keywords with Commercial Intent
First and foremost, you need to understand what is a commercial intent keyword. These are the keywords that searchers search on Google in order to buy or receive more information about a product. It is their way of telling you that they want to spend their money. So how does it prove to be a better SEO technique for more traffic? Keywords are the foundation of SEO. Without them, you don’t exactly have an SEO strategy. So, when you search for keywords, try to look for commercial intent keywords. You might find them low in search volume but they have higher CPC (Cost per Click) which clearly suggests that online paid advertisers have invested in them. This fact makes it evident that a commercial intent keyword would have legit buyers.
Enhance your website’s loading speed
Imagine you log on to a website, to buy some shoes. But the web pages take forever to load. What will you do in such a situation? Obviously, you will lose patience and move on to another option. This is exactly what your customer will do. If your website’s loading speed is as slow as a turtle, there is a good chance that you will lose a potential lead. It is also important that your website speed is smooth and quick on mobile devices too. As the majority of online shoppers use their mobiles to shop online. To encourage conversions, here are these 3 SEO techniques you need to take care of:
· Compress images on your site
· Pay for a better hosting
· Reduce the size of a webpage
Produce Linkable Resources
To put it in simple words, Linkable resources are the treasure that you don’t want to lose if you are trying to rank your website on Google. You need to make sure that you don’t compromise on the quality of your content and encourage other websites to create a backlink with yours. Backlinks are a crucial aspect of SEO. It not only builds credibility but also brings in more traffic. To receive backlinks from strong sites, create helpful content on your websites. It is indeed one of the useful SEO tips for a new website.
Benefit from Site links
You can benefit greatly from Site links, as you can improve click-through rates, enhance product awareness and build credibility for your website. According to recent research, click-through-rate can be increased by over 20%. It is suggested to have a minimum of 6 site links related to your web address for the desired result. Moreover, site links can be a huge benefit, by linking the most important web pages within your website. This strategy helps to boost your product’s awareness. Lastly, using site links, increase your credibility, declaring to the world, that you have Google’s approval and you offer quality content.
Improve Dwell Time
If you really want to learn how to improve SEO then you should definitely understand the importance of dwell time and whether can you enhance it to encourage your website ranking. Dwell time is the time window that a person spends on your webpage after coming in from the SERPs. A lot of the time people confuse dwell time with bounce rate, although both are different. A bounce rate is when a person visits your website and leaves after visiting one page. Most importantly such visitors don’t come in only from SERPs. To improve dwell time, you should put efforts into uplifting your content, which encourages the visitors to stay. You can also work on enhancing the layout of the pages, which gets a firm grip on the visitor’s attention.
Other Ways to Increase Your Google Rankings
If these simple SEO tips for better rankings don’t work for you, then you can apply the following guidelines to enhance your ranking on Google:
· Post authentic and relevant content
· Place your keywords accurately
· Add meta title and meta descriptions
· Refresh your content
· Avoid keyword stuffing at all cost
This is Why SEO is a Hidden Gem
A lot of the time people, tend to underestimate the value of SEO. In reality, it is a savior. Often we see new website owners, doubting its capability and opting for PPC. Now the reality is PPC is a good marketing strategy but it isn’t free. As a new business, you cannot afford the load of paying for each click made by the potential customer. One of the reasons why SEO is popular is because it is completely free. Yes, it may take 3 to 4 months to showcase desirable results but by following these SEO techniques you can earn the top spot on Google for a longer period of time, whereas with Pay-per-click, the success is short-lived. Last time we checked, that is not a goal we are looking for, isn’t it?
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