Farosh and SanatZaar Collaboration

The markets of Pakistan have grown to be challenging for multiple reasons. Apart from the rise in inflation, businesses are struggling to make sales and attract customers to their physical stores. Although many businesses have gone digital, the online market is not exactly mellow. For an enterprise to flourish or generate revenues, it needs to catch the loophole in the market to have a stable cash flow. The real challenge lies in identifying the solution itself, as speculations are not 100% right. If you look closely at the economy of Pakistan, you would realize the core issue is the low affordability rate. Even if people want to spend on buying the required products, their lower affordability doesn’t allow them to spend. And when people are incapable of spending, such a problem becomes a major issue for the business community. After monitoring the population’s limited budget, Farosh an E-commerce shopping platform decided to step ahead to make a difference.

 

Coming up with an idea to encourage the sale of unique products, while increasing the ratio of purchases and women’s liberation in the country. After reading about the market, the company understood the importance of handicraft items in Pakistan and how online shopping in Farosh can make a major contribution to it. With a vision, to move ahead and spread awareness about what is Faros, the company joined hands with Sanatzar- a business that sells creative handmade products. You must be wondering what's the role of Farosh in the Sanatzar Community. The collaboration is made to boost sales of handmade items as they are more affordable compared to ones made in bulk and most importantly durable. Such products efficiently deliver value for the consumer’s hard-earned money. Another crucial reason for joining hands with the handcrafters was to encourage women’s empowerment in Sanatzar and nationwide. The ideology of Sanatzar is similar to what Farosh believes in which leads both parties to associate with each other. Here are the top reasons why Farosh decided to join hands with Sanatzar:

 

      Supporting the Local Artisans

      Better Quality at Less Price

      Sustainability

      Women’s Empowerment

      Keeping the Traditional Art Alive

 

Supporting the Local Artisans

Supporting the local talent of the country is exactly what's the Role of Farosh in the SANATZAR Community. Handmade products are generally managed by one person, rather than by a team of laborers. A person who likes to create a handmade product is dedicated to his/her talent and has to monitor each part of the product’s journey until it reaches safely in the hands of the customer. This is exactly where Farosh helps Sanatzar as the E-commerce shopping platform gives free space to the craftsman to display their unique products and take care of the delivery on their behalves. Such steps not only allow the artisans to earn what they deserve but also achieve brand awareness for their company. Farosh Mall aims at increasing demand for Handicrafts Items in Pakistan and making it a sufficient way for women at home to earn a decent living.

 

Better Quality at Less Price

When you will log on to Farosh.pk and browse home decor in Farosh, you will notice in the images themselves, that the handmade products from Sanatzar are made of exceptional quality fabric. One of the other reasons why the online mall decided to exhibit the handmade collection is that the products are more durable compared to bulk-manufactured products. Each item is given attention individually which reflects in its fine details. Moreover, the prices for products such as table runners and trunks are way less in cost compared to other brands in the market. Providing better quality at a lower cost is something that enhances online shopping in Farosh.

 

Sustainability

Both companies are familiar with the unpredictable changes of Global warming that are affecting the planet. By attempting to become reasonable citizens of Earth, Farosh and Sanatzar have planned to sell products together that are eco-friendly. Understanding the importance of Sustainability, the Ideology of Sanatzar ensures to use of the material in hand-made products that are biodegradable and does not leave a harmful carbon footprint behind.  Such as using natural dyes, Jute, and bamboo in its products.  Moreover, Farosh plays a key role in reducing the use of plastic in its packaging to maintain a healthier environment for the planet. Making the products ecological, is one of the ways how Farosh helps the SanatZar Community in earning money.

 

Women’s Empowerment

In today’s time, the contribution of women in the corporate world is one of the major reasons that benefit the country’s economy. While Pakistan is at an early stage of women’s liberation and many still don’t understand the concept of it, Farosh is one of the very few who identifies women as a valuable asset to the success of Pakistan. Understanding the need for women empowerment in Sanatzar, the digital marketplace has put in efforts for women who are talented but are restricted from growing due to lack of education. The company came forward with a strategy to allow such women to embrace their talent and earn from it as well. Waking the sense of confidence and motivation to achieve success, defines what is Farosh.

 

Keeping the Traditional Art Alive

For any country to have a strong economy, it is highly important to keep traditional cultural art alive. Many of the cities that have exclusive handmade pottery or home décor play a major contribution to the country’s growth. Needless to say, Pakistan has the largest market for exported handmade items overseas. Identifying such facts, Farosh partnered with Sanatzar to keep traditional products alive such as pottery, chaddars, home décor, and other items. While Sanatzar has a wide collection of such traditional crafts, the brand doesn’t compromise on the quality of handicraft items in Pakistan. You can browse home decor in Farosh and look at some of the original and one-of-a-kind items that have the capability to adorn your home with love and uniqueness.

 

Crafted with Love and Care

Apart from encouraging Women’s Empowerment in Sanatzar, Farosh aims to open more online shops that will help women to earn for themselves independently. Online shopping in Farosh is not limited to simply buying and selling products, the company is motivated to bring a change in society that needs to be accepted by the country. Regardless, of how Farosh helps the SanatZar Community, it is also a major responsibility of the citizens to promote buying of handmade products that motivate stable cash flow to the homes of creative women. The collaboration between Farosh and Sanatzar is a first step towards making the economy and women’s rights stronger in the country. Let’s hope it turns out to be fruitful and leads to companies achieving their goals.