As a digital marketer, you're always looking for ways to boost your website's search engine rankings. And with the rise of AI-powered content generators like ChatGPT, you may be wondering if you can use these tools to create high-quality content that fools Google's algorithms. But can you really trick the world's most powerful search engine with ChatGPT generated content? The short answer is no.
While ChatGPT and other AI-powered technologies can act as a helping hand in content creation, they certainly can’t replace humans. As Google searches for a feel of human emotion by looking for a personalized experience in the content. However, that doesn't mean you can't use ChatGPT for content creation. In this blog, we'll explore what you need to know about using AI-generated content in your digital marketing efforts and how you can use ChatGPT to create better content that meets Google's quality standards.
What is ChatGPT?
OpenAI's ChatGPT is a language model powered by AI that can produce responses that resemble those of a human being in response to a prompt or question. To provide natural language responses, it makes use of a deep learning system that has been trained on a sizable corpus of text data. News stories, blog pieces, and even poetry can be produced with ChatGPT in a number of styles and tones. After the massive success of the language model, OpenAI’s released ChatGPT 4 which is a subscription-based model.
How does ChatGPT generate content?
Based on the material that it has been trained on, ChatGPT creates content by foretelling the most likely next word in a phrase or paragraph. The model generates text one word at a time thanks to a method known as autoregressive language modeling. ChatGPT creates an answer in response to a prompt or query by foretelling the most likely words that would appear next in a natural language conversation or text.
Can ChatGPT generated content fool Google?
The most asked question since the release of ChatGPT has been “Can Google rank ChatGPT content”, the quick response is no. While ChatGPT and other AI-powered technologies can speed up and streamline the creation of content, they cannot take the place of human-written material. In fact, Google ranking system is made with the purpose of identifying and penalizing websites that post spammy content, including material produced by AI tools. Google's algorithm is continually changing to recognize patterns of low-quality content and to comprehend natural language better. It assesses the readability, relevance, and distinctiveness of a website's content using a range of signals. Google may penalize your website by decreasing its search engine ranks or removing it entirely from its index if it determines that it contains spammy or low-quality content.
The risks of using ChatGPT generated content
First and foremost, using ChatGPT’s content can interfere with your SEO Google ranking factors. Here are a few reasons, which explains why ChatGPT content isn’t the right way to score a higher rank on Google:
· Content might not be original or has a human touch to it
· Content produced by ChatGPT might not be optimized for your target market
· Content won’t consist of target keywords, which will restrict your reach to your audience
· Content created by ChatGPT is like to be against Google's latest content update E-E-A-T
If the content fails to qualify for E-E-A-T or lacks the human touch, it may lead your website to fines or even a ban from the search engine. Even though we have Bard by Google in the competition, the recently released Google ai content writer doesn’t yet write full blogs for you as ChatGPT does.
The importance of unique and quality content
It's crucial to provide original, high-quality material if you want to raise your website's search engine ranks. The goal of Google's algorithm is to reward websites that offer original, high-quality material that is both relevant and useful to people. Google may penalize your website if it publishes duplicate, irrelevant, or subpar material.
You should concentrate on providing value to your target audience in order to produce high-quality content. This entails being aware of the wants and needs of your audience and producing content that caters to those wants and needs. Additionally, pay attention to producing well-written, captivating, and educational content.
Tips for creating high-quality content
Here are some tips for creating high-quality content that meets Google's quality standards:
• Perform keyword research to find phrases and terms that are related to your content
• Write in a straightforward, understandable, and clear manner
• To make your text easier to read and to break it up, use headings and subheadings
• Make your material more interesting and informative by using photographs and other media
• Make use of both internal and external links to give your material more context and worth
• Edit and proofread your content to make sure it is well-written and free of errors
The Final Verdict
Although prominent search engines such as Microsoft Bing, have integrated ChatGPT in their search, such features can be only used by digital marketers for research purposes. But they certainly cannot replace human content creators. The whole purpose of Google's algorithms is to identify and penalize websites that use spammy or low-quality material, to provide authentic and helpful content to its searchers.
You should put your efforts into producing original, worthwhile content for your target audience if you want to raise the rating of your website on search engines. You can produce content that adheres to Google's quality guidelines and raises your website's search engine ranks by using these pointers and best practices. Success doesn’t come overnight but it surely does come to those who are sincere with their work.